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Donna li

Estee Lauder - Marketing Research Manager

📍 United States12 connections12 followersphoto: yes#103 · navid-aub

Experience (1)

  • Role
    Marketing Research Manager
    Workplace
    The Estée Lauder Companies Inc. · Full-time
    Duration
    Sep 2004 - Present · 18 yrs 4 mos
    Workplace Location
    Singapore, Singapore
    Description
    Formulate annual marketing target plans, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumers' purchasing psychology and behavior, and collect, organize and analyze the performance, price, and promotion methods of competitive brand products. , Analyze the advertising strategies and competition methods of competing brands, make sales forecasts, propose future market analysis, development direction and planning, and formulate product planning strategies

Education (1)

  • Institute
    National University of Singapore
    Degree
    Bachelor's degree, Business Administration and Management, General
    Duration
    Sep 2004 - Jun 2008
    Description
    Grade: Excellent grades

Interests (3)