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Nora Lena

Marketing Research Manager

📍 Singaporephoto: yes#108 · navid-aub

Skills (3)

ManagementMarketingResearch

Experience (3)

  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Marketing Department Research Manager
    Duration
    Mar 2017 - Present · 5 yrs 10 mos
    Workplace Location
    Description
    Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and formulate product pMarlanning strategies
  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Assistant to manager of Market Research Department
    Duration
    Aug 2014 - Dec 2022 · 8 yrs 5 mos
    Workplace Location
    Description
    Assist the marketing manager in daily work. Assist the marketing manager to provide customers with informatization solutions based on customer informatization needs, be responsible for project follow-up and coordination, and assist in the commercial promotion and business negotiation of solutions.
  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Sales Assistant
    Duration
    Jul 2008 - Dec 2022 · 14 yrs 6 mos
    Workplace Location
    Description
    Responsible for the management, classification, sorting, filing and storage of company sales contracts and other marketing documents. Responsible for the preparation and compilation of monthly, quarterly, and annual statistical reports and reports of various sales indicators, and answer the leaders' inquiries on sales dynamics at any time. Assist sales staff to do well in the reception and telephone visits of on-site customers; when sales staff are absent, promptly relay customer information and handle them properly.

Education (2)

  • Institute
    University of Victoria
    Degree
    A master's degree, Industrial and commercial management
    Duration
    Aug 2010 - Jun 2014
    Description
    Grade: Excellent academic performance
  • Institute
    National University of Singapore
    Degree
    Bachelor's degree, Industrial and commercial management
    Duration
    Aug 2004 - Jun 2008
    Description
    Grade: Excellent grades

Interests (4)