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Leyah Li

Estee Lauder Marketing research manager

📍 Canada12 connections12 followersphoto: yes#109 · navid-aub

About

Formulate annual marketing target plans, establish and improve marketing information collection, processing, communication and confidentiality systems,Investigate consumers' purchasing psychology and behavior, and collect information on the performance, price, promotion methods, etc. of competitive brand products.Organize and analyze, analyze the advertising strategies and competition methods of competing brands, make sales forecasts, and propose future market analysis,Development direction and planning, formulate product planning strat

Experience (1)

  • Role
    Marketing Research Manager
    Workplace
    Estee Lauder NV · Full-time
    Duration
    Aug 2011 - Present · 11 yrs 5 mos
    Workplace Location
    Canada
    Description

Education (1)

  • Institute
    National University of Singapore
    Degree
    A master's degree, Business Administration and Management, General
    Duration
    Sep 2006 - Jul 2010
    Description

Interests (4)