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Ya Lanna Lee

Estee Lauder - Marketing Research Manager

📍 Canada71 connections71 followersphoto: yes#115 · navid-aub

About

Engaged in the cosmetics industry for 10 years, and has a deep understanding of organization and market trends. I can accomplish the goals of the business well. I am currently a senior market development manager of an internationally renowned cosmetics company. In order to research a certain category of cosmetics, if the company does not approve it, I will buy it all out of my pocket and try it out one by one, just to find the nuances and distinguish which is better. In order to figure out what kind of cosmetics young people want, I rummaged through all the messages on social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not even aware of it. I even adjusted the proposal for a new product concept PPT overnight. I was so nitpicking that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind in the market as soon as possible.

Experience (3)

  • Role
    Marketing Research Manager
    Workplace
    The Estée Lauder Companies Inc. · Permanent
    Duration
    Mar 2017 - Present · 5 yrs 10 mos
    Workplace Location
    Singapore
    Description
    Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and formulate product planning strategies;
  • Role
    Assistant to manager of Market Research Department
    Workplace
    L'Oréal · Contract
    Duration
    Jun 2014 - Aug 2016 · 2 yrs 3 mos
    Workplace Location
    Singapore
    Description
    Assist the marketing manager in daily work. Assist the marketing manager to provide customers with informatization solutions based on customer informatization needs, be responsible for project follow-up and coordination, and assist in the commercial promotion and business negotiation of solutions.
  • Role
    Sales Assistant
    Workplace
    The Estée Lauder Companies Inc. · Contract
    Duration
    Jul 2008 - Apr 2010 · 1 yr 10 mos
    Workplace Location
    Singapore
    Description
    Responsible for the management, classification, sorting, filing and storage of company sales contracts and other marketing documents. Responsible for the preparation and compilation of monthly, quarterly, and annual statistical reports and reports of various sales indicators, and answer the leaders' inquiries on sales dynamics at any time. Assist sales staff to do well in the reception and telephone visits of on-site customers; when sales staff are absent, promptly relay customer information and handle them properly.

Education (2)

  • Institute
    University of Houston-Victoria
    Degree
    Master's degree, Business management
    Duration
    Aug 2010 - Jun 2014
    Description
    Grade: Excellent academic performance
  • Institute
    National University of Singapore, Faculty of Science
    Degree
    Bachelor's degree, Business management
    Duration
    Aug 2004 - Jun 2008
    Description
    Grade: Excellent grades

Interests (4)