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Hazel Lin

Director, Store Design & Visual Merchandising, APAC at The Estée Lauder Companies Inc.

📍 Singapore249 connections252 followersphoto: yes#116 · navid-aub

About

I direct retail design concepts across multiple channels for the Estee Lauder Companies in the APAC region and lead store design and visual merchandising for newly-acquired emerging venture brands. In my dual role, I operate at both the corporate level as well as driving growth for venture brands.I believe in creating an end-to-end holistic brand experience for in-store customers, influencing every retail touchpoint from a design perspective and bridging gaps to improve experiential flow. Currently, my focus is on interweaving the online channels into physical stores (and vice-versa) for a seamless and immersive shopping experience.l have built up my background in marketing and operations through my previous roles at Clarins, managing visual merchandising, trade events and promotions as well as Metro where I did advertising, promotions, campaign and website management.

Skills (3)

Visual MerchandisingProject ManagementMarketing

Experience (9)

  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Director, Store Design & Visual Merchandising, APAC
    Duration
    Aug 2021 - Present · 1 yr 5 mos
    Workplace Location
    Description
    Lead store design and visual merchandising across APAC region across all channels for M.A.C, Too-Faced and multi-branded corporate channels. Be the voice of APAC region, working cross-functionally to build collaborative relationships with local country partners and vendors, and provide win-win solution to maximize store ROI.
  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Director, Multi-Channel Business and Venture Brands Design
    Duration
    Oct 2019 - Jul 2021 · 1 yr 10 mos
    Workplace Location
    Description
    Steered and developed design across APAC region for multiple channels including speciality multi-channel by retailers, various ELC-owned multi-branded environments, and corporate outlet stores. Manage emerging channels to widen consumer reach for business diversification. Led store design and visual merchandising for newly acquired venture brands (Too-Faced, Glamglow, Smashbox) through cross-functional collaboration.
  • Workplace
    The Estée Lauder Companies Inc.
    Role
    Senior Visual Merchandising Manager, APAC
    Duration
    Jul 2017 - Sep 2019 · 2 yrs 3 mos
    Workplace Location
    Description
    Added Darphin into existing portfolio to manage VM for Darphin in APAC stores. Took on a leading role to manage the cluster and helped oversee store design for Origins, Aveda and Darphin. Engage and collaborate actively with global, regional and local team to push APAC relevant initiatives and design for all programs and touchpoints.
  • Workplace
    Clarins
    Role
    Regional Promotions & Visual Merchandising Manager
    Duration
    Jan 2013 - Jan 2015 · 2 yrs 1 mo
    Workplace Location
    Singapore
    Description
  • Workplace
    Clarins
    Role
    Merchandising & Promotions Manager
    Duration
    Jan 2012 - Dec 2012 · 1 yr
    Workplace Location
    Singapore
    Description
  • Workplace
    Clarins
    Role
    Marketing Executive
    Duration
    Aug 2008 - Dec 2011 · 3 yrs 5 mos
    Workplace Location
    Singapore
    Description
  • Role
    Marketing Executive
    Workplace
    Makino
    Duration
    Jun 2007 - Jul 2008 · 1 yr 2 mos
    Workplace Location
    Singapore
    Description
  • Role
    Marketing Executive
    Workplace
    Hyflux Ltd
    Duration
    Jan 2007 - May 2007 · 5 mos
    Workplace Location
    Singapore
    Description
  • Role
    Advertising & Promotions Executive
    Workplace
    Metro Pte Ltd
    Duration
    Jun 2004 - Dec 2006 · 2 yrs 7 mos
    Workplace Location
    Singapore
    Description

Education (2)

  • Institute
    National University of Singapore
    Degree
    Bachelor of Computing (Business Focus), Computer Science
    Duration
    Jul 2001 - May 2004
    Description
  • Institute
    Nanyang Junior College
    Degree
    Duration
    1999 - 2000
    Description

Interests (4)