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Miral Basem

Brand Manager at L'Oréal | MSc Student

📍 Cairo, Egypt500 connections2189 followersphoto: yes#169 · navid-aub

About

Driven by impact and the gift of constant development.A Junior Brand Manager for La Roche-Posay at L'Oréal Egypt, and a Master's student majoring in International Business.Extensive experience in brand management, product launches, online & offline marketing, media campaigns, social media planning in addition to brand budget planning.

Skills (3)

Brand ManagementDigital MarketingProject Management

Experience (8)

  • Workplace
    L'Oréal
    Role
    Junior Brand Manager - La Roche-Posay
    Duration
    Oct 2021 - Present · 1 yr 3 mos
    Workplace Location
    Description
    Junior Marketer at the Active Cosmetics Division working on La Roche Posay (The #1 dermo-cosmetics brand in Egypt & Worldwide)- Planning & implementing 360 campaigns including media, advocacy, medical, POS, and Commercial.- Strategizing and launching online campaigns: responsible for social media content, media buying plans, e-commerce promos, and digital copies production.- Influencer management: brand ambassadors partnerships, content management, product advocacy.- Budget planning, monitoring marketing spending through extracting monthly POs and GRs through SAP, and product forecasting. - Responsible for on-ground campaigns: kiosk activations, POS visibility, and promos, activities include: Launching major on-ground activations for consumer focused on brand visibility.Developing POSM material (flyers, danglers, wobblers, see-throughs...) for each campaign, medical team leave behinds designs for dermatologists, GWPs for promos and bundles.
  • Workplace
    L'Oréal
    Role
    Junior Product Manager - La Roche-Posay
    Duration
    Jan 2021 - Sep 2021 · 9 mos
    Workplace Location
    Description
    Skills: Brand Management · Event Planning · Social Media · Presentation Skills
  • Workplace
    L'Oréal
    Role
    Junior Marketer - La Roche-Posay
    Duration
    Jun 2020 - Dec 2020 · 7 mos
    Workplace Location
    Description
    Skills: Brand Management · Social Media · Presentation Skills
  • Role
    Digital Marketing Intern
    Workplace
    Clean Solar · Internship
    Duration
    May 2020 · 1 mo
    Workplace Location
    Description
    Skills: Social Media
  • Workplace
    Startup Career Fair Project Manger - SCAD Office
    Role
    Duration
    Workplace Location
    Description
    The first startup career fair in the region with the participation of 45+ startups and more than 500 employment opportunities.- Updating startups database, contacting more than 400 startups to inform them about the fair and its packages. - Following up with them, sending regular emails and reminders.- Organizing the fair's marketing and activities. - Designing posters, flyers, and IDs with the fair’s identity using Canva.com- Conducted CV reviews for GUC students and alumni during the Employment Fair ‘19, Design & Construction Career Forum ‘19, Career Development Day '19 and Startup Career Fair ‘20.
  • Workplace
    Startup Career Fair Project Manger - SCAD Office
    Role
    Duration
    Workplace Location
    Description
    Skills: Event Planning · Social Media
  • Role
    Business Development Intern
    Workplace
    IACC Holdings · Internship
    Duration
    Jul 2018 - Aug 2018 · 2 mos
    Workplace Location
    Cairo Governorate, Egypt
    Description
    - Created a corporate presentation & Microsoft office templates.- Worked on conducting leadership quarter's awards & leadership lab profiles.- Researched & implemented safety in ports project.- Attended mind mapping & stress management workshops.
  • Role
    Trainee
    Workplace
    Banque Misr · Internship
    Duration
    Jul 2017 - Aug 2017 · 2 mos
    Workplace Location
    Cairo Governorate, Egypt
    Description
    - Learned the basic banking functions.- Rotated among the bank departments.

Education (3)

  • Institute
    The German University in Cairo
    Degree
    Master of Science - MSc, International Business
    Duration
    2021 - 2023
    Description
  • Institute
    The German University in Cairo
    Degree
    Bachelor’s Degree, Faculty of Management Technology, double major in Innovation Technology and Strategic Management.
    Duration
    2016 - 2020
    Description
    Grade: Very Good
  • Institute
    University of Mannheim
    Degree
    Exchange Semester, Business Administration and Management, General
    Duration
    2018 - 2018
    Description
    University of Mannheim

Volunteering (3)

  • Role
    Brandstorm National Finals Winner
    Organization
    L'Oréal
    Duration
    Jan 2020 - Jun 2020 · 6 mos
    Description
  • Role
    Organizational Development Curator
    Organization
    TEDxGUC
    Duration
    Dec 2019 - Sep 2021 · 1 yr 10 mos
    Description
    -Tracking the development, performance and learning curves of associates and executives. -Managing internal and external development strategies and initiatives for the organization.-Tracking organizational goals.
  • Role
    FightForFlight Hackathon (4th place)
    Organization
    Robusta Studio
    Duration
    Mar 2020 · 1 mo
    Description

Interests (8)