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Fei Fei (Her /She) Li

Marketing Department Research Manager

📍 New York, New York, United States373 connections372 followersphoto: yes#568 · navid-aub

About

Engaged in the cosmetics industry for 10 years and has a deep understanding of organization and market trends. I can accomplish the goals of the business well. I am currently the senior market development manager of an internationally renowned cosmetics company. In order to study a certain category of cosmetics, if the company does not approve it, I will buy it all out of my pocket and try it out one by one, just to find the nuances and distinguish which is better.In order to figure out what kind of cosmetics young people want, I rummaged through all the messages on social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not even aware of it.I even adjusted the proposal for a new product concept PPT all night. I was so nitpicking that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind in the market as soon as possible.

Skills (3)

Marketing ManagementRisk ManagementMarket development training

Experience (2)

  • Workplace
    Marketing Department Research Manager
    Role
    Duration
    Workplace Location
    Description
    Develop annual marketing target plans, establish a sound marketing information collection, processing, communication and confidentiality system, investigate consumer buying psychology and behavior, collect, organize and analyze the performance, price and promotion methods of competing brands' products, analyze the advertising strategies and competition methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and develop product planning strategies for Elizabeth Arden;
  • Workplace
    Marketing Department Research Manager
    Role
    Duration
    Workplace Location
    Description
    Skills: Marketing Management · Market development training · Risk Management · Marketing · Overseas market development · Market Research

Education (1)

  • Institute
    National University of Singapore
    Degree
    Master of Business Administration - MBA, Business, Management, Marketing, and Related Support Services
    Duration
    Jul 2008 - Aug 2012
    Description

Interests (5)