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Jenny Jy

Marketing Department Research Manager

📍 New York, New York, United States26 connections26 followersphoto: yes#576 · navid-aub

About

Engaged in the cosmetics industry for 10 years and has a deep understanding of organization and market trends. I can accomplish the goals of the business well. I am currently the senior market development manager of an internationally renowned cosmetics company. In order to study a certain category of cosmetics, if the company does not approve it, I will buy it all out of my pocket and try it out one by one, just to find the nuances and distinguish which is better.In order to figure out what kind of cosmetics young people want, I rummaged through all the messages on social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not even aware of it.I even adjusted the proposal for a new product concept PPT all night. I was so nitpicking that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind in the market as soon as possible.

Skills (3)

NutshellSenderActive Campaign

Experience (4)

  • Workplace
    Marketing Department Research Manager
    Role
    Duration
    Workplace Location
    Description
    Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, Elizabeth Arden and formulate product planning strategies.
  • Workplace
    Marketing Department Research Manager
    Role
    Duration
    Workplace Location
    Description
    Skills: Market management · Marketing · Overseas market development · Market development training · Market survey · Infrastructure
  • Workplace
    Sales and Marketing Executive
    Role
    Duration
    Workplace Location
    Description
    PSA Singaporehttps://www.singaporepsa.comDeveloping sales and marketing strategiesPreparing budgets and gathering resourcesOverseeing and coaching staffConducting market researchPlanning and managing marketing campaignsMonitoring marketing and sales successReports, Recruiting, training and scheduling staff
  • Workplace
    Sales and Marketing Executive
    Role
    Duration
    Workplace Location
    Description
    Skills: Nutshell · Sender · Active Campaign · Engage Bay · Keap

Education (2)

  • Institute
    University of Houston-Victoria
    Degree
    A master's degree, Industrial and commercial management
    Duration
    Feb 2007 - Oct 2010
    Description
    Grade: Distinction
  • Institute
    Nanyang Technological University Singapore
    Degree
    Associate's degree, Business Management
    Duration
    Mar 2004 - Oct 2006
    Description
    Grade: Distinction

Interests (4)