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Kathryn Melendez

Estee lauder - Marketing Research Manager

📍 Los Angeles, California, United States7 connections10 followersphoto: yes#76 · navid-aub

About

In order to figure out what kind of cosmetics young people want, I rummaged through all the messages on social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not even aware of it.I even adjusted the proposal for a new product concept PPT all night. I was so nitpicking that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind in the market as soon as possible.

Skills (3)

ResearchMarketingCommercial

Experience (2)

  • Role
    Marketing Research Manager
    Workplace
    Estee lauder · Full-time
    Duration
    Oct 2016 - Present · 6 yrs 3 mos
    Workplace Location
    Singapore
    Description
    Formulate an annual marketing goal plan, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumer buying psychology and behavior, and collect, sort and analyze the performance, price, and promotional methods of competing brand products , Analyze the advertising strategies and competitive methods of competing brands, make sales forecasts, propose future market analysis, development directions and plans, and formulate product planning strategies
  • Role
    Sales Assistant
    Workplace
    Estee lauder · Full-time
    Duration
    Jul 2009 - Apr 2011 · 1 yr 10 mos
    Workplace Location
    Singapore
    Description
    Responsible for the management, classification, sorting, filing and storage of company sales contracts and other marketing documents. Responsible for the preparation and compilation of monthly, quarterly, and annual statistical reports and reports of various sales indicators, and answer the leaders' inquiries on sales dynamics at any time. Assist sales staff to do well in the reception and telephone visits of on-site customers; when sales staff are absent, promptly relay customer information and handle them properly.

Education (1)

  • Institute
    National University of Singapore
    Degree
    Bachelor's degree, Business management
    Duration
    Sep 2004 - Jun 2008
    Description

Interests (3)