Josie (Jenny)
Marketing Department Research Manager
About
Engaged in the cosmetics industry for nearly 10 years, and has a deep understanding of organizations and market trends. I can accomplish the goals of the business very well. I am currently a senior market development manager of an internationally renowned cosmetics company. In order to research a certain category of cosmetics, if the company does not approve it, I will buy it all out of my own pocket, and try them out one by one, just to find the nuances and distinguish between the good and the bad.In order to find out what kind of cosmetics today’s young people want, I have rummaged through the messages on all social platforms, just to discover the core skin care needs that are hidden deep in their minds and even they are not aware of.I even adjusted the new product concept PPT of the proposal overnight. I was so critical that I had to align all the positions of a comma, just to let my idea pass smoothly and save all mankind by listing it as soon as possible
Skills (3)
Experience (2)
- Workplace
- Marketing Research manager
- Role
- Duration
- Workplace Location
- Description
- Formulate annual marketing target plans, establish and improve marketing information collection, processing, communication and confidentiality systems, investigate consumers' purchasing psychology and behavior, and collect, organize and analyze the performance, price, and promotion methods of competitive brand products. , Analyze the advertising strategies and competition methods of competing brands, make sales forecasts, propose future market analysis, development direction and planning, and formulate product planning strategies
- Workplace
- Marketing Research manager
- Role
- Duration
- Workplace Location
- Description
- Skills: Management · Marketing · Research · Market Research · Commercial
Education (2)
- Institute
- University of Victoria
- Degree
- Master's degree, Business management
- Duration
- Aug 2010 - Jun 2014
- Description
- Grade: Excellent academic performance
- Institute
- National University of Singapore
- Degree
- Bachelor's degree, Business management
- Duration
- Sep 2004 - Jun 2008
- Description
- Grade: Excellent grades
Interests (4)
- Interest
- The Estée Lauder Companies Inc.
- ID
- 4059
- Category
- company
- Interest
- National University of Singapore
- ID
- 5524
- Category
- company
- Interest
- University of Victoria
- ID
- 166687
- Category
- school
- Interest
- National University of Singapore
- ID
- 5524
- Category
- school